Hi, I'm Jay Allen. A Scale & Exit Mentor for the Accidental Business Owner, who is overworked and underpaid.
For those not yet ready to step into 1:1 Grow | Scale | Exit Mentoring, I've created a series of Self Guided Courses to support you to Earn more, Work less, so you can get back to the more important things in life.
Each of these courses has been delivered hundreds of times, Live and in person from our offices in Cheshire, UK.
Now available to you digitally, so that you can access and engage with at your own pace.
Welcome to the My TrueNORTH #ADDAZERO Training Academy
You didn’t start your business to become a marketer, salesperson, operations manager, finance director, and HR lead all at once… but here you are.
If you’re a UK-based SME business owner juggling the demands of growth, wearing too many hats, and wondering how to scale without burning out — you’re in the right place.
This portal is built for you.
Inside, you’ll find a library of short, self-paced courses designed to give you practical, actionable insights across the five pillars of sustainable business growth:
📈 Marketing – attract the right customers, consistently
💬 Sales – convert with confidence and integrity
⚙️ Operations – streamline for scalability
💰 Finance – understand your numbers, control your future
👥 Team – build a culture that grows with you
Whether you’re just starting out or ready to level up, these bite-sized lessons are here to help you add zeroes the right way — without losing your sanity, soul, or savings.
A practical course that fixes how you price and position your offer—so you stop undercharging, package your value clearly, and build profit into every sale by design, not luck.
A practical course that shows you exactly how to run a sales conversation—so you can qualify properly, hold your price, and close confidently without feeling pushy or scripted
Why My TrueNORTH
We’re on a mission to help 100,000 Business owners significantly and sustainably grow both themselves and their businesses. That collectively generates more demand for new roles than there are those actively seeking employment.
We will achieve this by continuing to support ‘Accidental Owners’ into Strategic CEOs, have the People, Systems and Processes to SCALE their business, and generate more demand for new jobs, than there are those actively seeking employment.
Are you looking to earn more, whilst working less, freeing yourself up to get back to the more important things in life?
Complete your Business Freedom Assessment today and get your personalised roadmap to Freedom
My TrueNORTH Ltd
Companies House: 06163326
VAT: GB214566221
© Est.2015
The Outset
Sankey Street
Warrington
Cheshire - UK
Email: [email protected]
Telephone: 01925 699 652