Personal mission statements are a great New Year’s resolution. Equally important, and longer-lasting, is your company’s mission statement. First, let’s be clear. It’s not the same as your vision statement, which is a broad view of where you are going to be in the next 5,10, 20 years and how … [Read more...] about Do I need a Mission Statement?
You may think a VALUES STATEMENT is reserved for large/corporate companies, and not really that relevant to an SME? I cannot begin to tell you how wrong you would be! Values are the CORE of every business, they are woven into the very fabric of the business, and determine HOW … [Read more...] about Do I need a Values Statement?
Hey , A vision statement isn't just something for a big corporate, or multi-conglomerate entity. It is important to every business because it serves as a strategic plan for success. It acts as a guide when employees encounter challenges. Vision statements also help motivate employees to work toward shared goals. … [Read more...] about Do I need a Vision Statement?
I'm delighted to welcome to the show, my good friend - International Change Management Consultant, and Culture connoisseur Gemma Toner. I've known Gemma since we worked together in 2013, and have always taken my hat off to her exceptional knowledge, background, and in-depth understanding of people, culture, and behaviour. For … [Read more...] about Episode 10: Why you should close down your Customer Service Dept
The Business of Business is BUSINESS. And yet, for so many business owners, they struggle to feel comfortable about pricing their product/service and then asking for the sale! So why is that? Well, one theory is that we have grown up and watched as our parents and grandparents have been … [Read more...] about Episode 9: Dissecting the SELL
Why is it, that despite us all-knowing and understanding that Marketing is a key element to every successful and progressive business? So many business owners get marketing completely wrong! Don't get me wrong, its a minefield out there these days of what to do, where to do, when to do, … [Read more...] about Episode 8: The 6 M’s of Effective Marketing Management