You may think a VALUES STATEMENT is reserved for large/corporate companies, and not really that relevant to an SME?
I cannot begin to tell you how wrong you would be!
Values are the CORE of every business, they are woven into the very fabric of the business, and determine HOW we do what we do!
Take a look at this list of corporate values:
They sound pretty good, don’t they? Strong, concise, meaningful. Maybe they even resemble your own company’s values, the ones you spent so much time writing, debating, and revising. If so, you should be nervous. These are the corporate values of Enron, as stated in the company’s 2000 annual report. And as events have shown, they’re not meaningful; they’re meaningless.
As I share in this brief video VALUES separate us from EVERYONE else: