The Business of Business is BUSINESS. And yet, for so many business owners, they struggle to feel comfortable about pricing their product/service and then asking for the sale! So why is that?
Well, one theory is that we have grown up and watched as our parents and grandparents have been continually lied to, by dodgy sales agents selling snake oil, only to find out is chip fat! We’ve become over-familiar with the BS Baffles Brains approach taken by so many trying to sell us the crap we don’t want or need, and countless disappointments after falling for their deception!
So what is the answer?
Well, I’d like to think that by NOT selling your going to win LOTS more sales!
Listen in, with pad and pen at the ready, as with medical precision I put SALES under the knife, cut back the lies and fabrication as we dissect the SELL.
Just like with any other human, only by understanding its anatomy, can we begin to understand its heartbeat and what makes people tick!
I’m super excited about what we share here, and what it has done for us without our own business, and the countless others we are now working with.
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